My creative nest

As a content marketer, I often have to generate creative ideas for daily work. But sometimes I got stuck and can’t find any ideas. I need a HUGE material resource.

“The difficulty lies not so much in developing new ideas as in escaping from old ones.”

– John Maynard Keynes

Therefore, Continue reading


Vài điều về tâm lý con người

(Học được sau khi mài mặt với việc đưa thông tin truyền thông hay tiếp xúc với con người trong 2 năm. Ghi chú: mình không phải người hướng ngoại. 😀 )

  • Ai cũng muốn được quan tâm. Để quan tâm, hãy nhắc đến tên họ (hổng phải cả họ tên người ta ra nha!), mong muốn nghe họ kể về sở thích/nghề nghiệp/đam mê/mối quan tâm hay lo lắng của họ

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On overtime working

I have seen many companies in Vietnam mentioned overtime working (OT working) is as default in JD. Many Vietnamese employees consider that OT working is of their duties at work. And they’re always happy to spend their weekends in the office.

Is working OT still true?

I have spent nearly 01 year focusing on office work and accept OT by default. The reason is that a/I consider that I have to work OT and b/I want to earn more money. This led to my restricted knowledge in marketing. When working OT, I don’t have enough time to update my understanding in the marketing field in Vietnam. I don’t have enough time for some physical workouts. My time spending for my friends is also reduced. And it seems that my whole life is being spent only for that company.

OT working made my life unbalanced.

Then I decided to change my mindset on OT working.

In a world of performance-based work, OT working should be reduced.

I often set restricted communication after working hours. I have a clear mindset of how I spend my time on working in the office. And I clearly mention this mindset with either my employers or with head hunters.

  • In working hours: I try to focus 100% on finishing daily tasks and set office work as #1 priority. My working mindset is KPI-based, not time-based.
  • Out of working hours: I set low priority to office work and #1 priority for family, friends, social relationships, and activities to improve my skills and social knowledge.

In some rare cases that I have to work overtime:

  • Overtime working is my choice, not of my duties. I have the rights to say “Yes” or “No” to overtime working. No employers can force me to work OT, even if I’m in the management position. (please refer to Vietnamese labor law for more information)
  • My overtime salary for OT must be counted as in Vietnamese labor law. Even if you have to work a few extra hours after working hours, you should ask your boss to count OT salary for you. Working overtime with no salary is like doing voluntary work to exchange the time spending with your wife or parents.
  • I’ll try to finish my additional tasks in half day. I don’t want to spend my whole weekend for office work again. It’s bullshit!
  • If the OT is to work on a new task that isn’t included in the plan, then I’ll definitely decline the OT. Having a sudden task for OT means that the employer’s either not really good at work management, or he/she is trying to exploit you.

So the next time you’re requested to work OT, please consider again. If any employers require you to work OT, then this is not a good company for you, and maybe it’s time to leave that job.


Trong ngày cuối cùng của năm 2016, mình có ước năm nay sẽ là năm của những breakthrough. Và điều ước đó hiệu nghiệm ngay từ những ngày đầu tiên quay lại làm việc. Mình sẽ bắt đầu lại từ con số 0.

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Làm market research khi có ít tiền (cho SMEs và startups)

Khoảng thời gian đầu khi xây dựng sản phẩm mới nhất – Nitro theme, team mình mới chỉ làm dựa theo flow làm các sản phẩm đã có từ trước, nghĩa là hoàn toàn bỏ qua phần market research. Mãi cho đến khi đang xây dựng dở Nitro và quyết định theo hướng phát triển “lean product development”, cả team mới ngồi lại với nhau và chốt lại là cần phải làm nghiên cứu thị trường để hiểu được những gì khách hàng cần để nâng cấp sản phẩm. Continue reading

Knowledge is only valuable when getting shared

Writing this article on a Saturday night after enjoying a bowl of “bun oc” 😛

When talking about knowledge sharing, some people hold knowledge for themselves. Some think that knowledge is not needed to be shared. Others want to share but they’re too busy to do that. After working in several non-profit organizations and startups, with small teams aim to growth, I think I only take the most of knowledge when sharing it to those I work with, as well as everyone else whom I know. Continue reading